One of the questions we often hear from clients is “How do we find time for social media marketing?” It can be a challenge just to learn how to use the various social media platforms, let alone find time to build a successful marketing strategy. So here are a few time management tips for starting social media marketing & how MPower Plus ONE can assist you.
You may think the best plan of action is to get your name out there on as many different social media sites as possible. But social media is not a one-way channel like print advertising…social media marketing focuses on connecting with your target audience – that requires two-way communication. If you set up profiles on every social media site out there without the time available to effectively monitor each one, you won’t make the best impression on your audience. MPower Plus ONE monitors all interaction between your clients and acknowledges the post as well. No one likes talking to the wind!
As exciting as it may seem to learn all you can about a social media platform that you enjoy, if that platform is not where your target audience is found, you are not making the best use of your time. Find out where your target audience is hanging out on social media and then invest your time into building a profile on that particular platform.
MPower Plus ONE develops a system that produces results on one social media platform, then branches out with other platforms. The time we tell our clients is 6 months to see results from strategies we implement.
Develop your System
The “social” in social media sites sometimes means we get sidetracked and find ourselves spending time socializing instead of working on social media. While social media marketing is all about building relationships and that of course requires conversation…you need to put a system in place so you are making the best use of your time.
MPower Plus ONE allocates specific times of the day for the business side of social media: For example, our team spends at least 30 minutes every morning making connections and reading articles from influential people/blogs in your industry – then we spend 30 minutes every afternoon sharing important news/tips in posts and responding to messages from your new connections.
MPower Plus ONE assigns specific tasks to each day of the week: For example,
Monday - make new connections
Tuesday – post helpful tips or advice
Wednesday - share special promotions or events
Thursday – share industry-related information to your audience
Friday - recommend resources, products or sites that will help your target audience
The beauty of our concept is that we develop a customized system that works best for your business, set up your daily schedule with time limits for each task and then cross train you or staff to provide internal information in an effective way that helps us stay on track. And if it helps to schedule strictly “social” time, then do that too. The important point is to combine your time on social media with the every day flow of your specific duties so social media does not get pushed aside.